You might wonder why a coach by heart offers business writing services. Well, during highschool, all I wanted to become was a journalist. I have always had and will always have a love for writing. And I am passionately curious about people and many fields of interest, to be able to look at situations from various perspectives. During my corporate career, most of which I spent as a teamleader and project manager in the financial services industry, I learned a lot about leadership, not only from a practical standpoint but also the theories behind team and human dynamics and the impact on leadership. So, curiosity and humans are the linkage between my original desire to become a journalist and being a coach, and there is an infinite, complex and inspiring topic to write about: It’s all about leadership! Developing people and organizations from the inside out.
You lead and influence others through communication and interaction with your team, peers, customers etc. When working with coaching clients, optimizing their communication often times surfaces as their key goal for our process. What I realized was that senior managers, team leaders and HR folks alike felt challenged when it came to written internal communication. Some stated that they had no capacity or time, some were very honest in sharing that they disliked writing, and often times there was just no dedicated communication professional in the company who could have supported communicating the business strategy or vision, for instance.
In addition to my other coach qualifications, I also am a Certified Story Coach™ and consider myself an expert in storytelling, considering diverse audiences, and creative approaches to writing. I not only write articles, speeches, newsletters, website content etc. for my clients, I also present leadership topics in key note speeches.
